Logo / Corporate Identity design

Wonkos Logo/Identity

This toy store logo was designed from the whimsical idea of “crazy machines.” The effort was to create an image that supports the idea of a fantastic mechanic's/inventor's shop of the 19th century. Blurring the line between illustration and logo, it's a composite that begs the viewer to inspect and interpret the fine details. This image steps somewhat beyond the typical rules for simplicity in logo design, although the final work was delivered with a simplified version as well for small and 1-color applications.