Logo / Corporate Identity design

Everything's Jake at the Lake Logo/Identity

This logo was designed for a client/friend who happens to live on Austin’s beautiful Lake Travis and has a young son named Jake. The logo and name are inspired by the adjective "jake", an old-fashioned tough guy term for "things are okay.” The theme also well-describes the undercurrent of the house where everything often is about Jake... at the lake. Applied to ball caps, t-shirts, cups and more, Everything's Jake at the Lake describes the satisfaction of the good life.